You may think that your business is running perfectly fine as it is and that E-Commerce is something that doesn’t concern you. Well guess again! Here are a few short tips which will definitely make you consider investing in E-Commerce as it is without a doubt an investment within itself. Here’s why:
1.The ability to overcome geographical limitations
If you only have one physical shop then straight away you are limiting yourself by the area in which you operate. Therefore if you invest in E-Commerce the world is your oyster!
This can be done through your online advertising and marketing which includes search engine traffic, social media traffic and pay-per-click.These are marketing channels which are very cost-effective. Also the amount of people needed to run E-commerce is a lot less than the amount of people it would take to do so in a physical shop.
3. Gaining new customers with search engine visibility
Online retail is driven by the traffic from search engines. When customers search for a specific item or service they usually click on the first few links that come up regardless of whether they have heard of the company or not. If the customer is impressed with your products then waheeey you’ve gained yourself a new customer!
4.Travel Time and Costs are eliminated
Customers sometimes travel long journeys in order to reach their preferred store. But by having E-Commerce available this allows them to eliminate both the time and money spent on these journeys.
People are constantly on the go, so allowing them to shop online, in the comfort of their own home removes the stressful aspect of shopping and allows them to browse carefree.
5. Provide additional information:
It would be impossible to equip your staff with all the information there is to know about each and every product, whereas online through E-Commerce this additional information is easily available to customers with no extra cost to the company.
So there you have it, just a few of the benefits of E-Commerce. What’s your opinion?
Don’t forget to visit our 4pm blog for our daily tips and news!