Twitter

Ciprian on Monday, April 11, 2011

Social media platforms, like Twitter, have changed the way people communicate and interact. This micro-blogging platform, with an over 1,000 percent increase in its user base year-on-year, is the equivalent of a virtual social club where people can meet, get to know each other, socialize, make new friends and maintain existing friendships.

Twitter should not be considered a cheap form of advertising because treating it like a traditional advertising medium will get you nowhere. On the other hand, this micro-blogging platform ranks among the most effective and powerful marketing tools that you can use. Twitter is the perfect place to build relationships with your target market, which is critical to your online marketing success as consumers have changed a lot over the past decade.

The first thing you need to understand is that Twitter and, most social media sites, have become important sources of information for people who are looking to make a purchase. A lot of people go on Twitter to ask the opinion of their friends and followers regarding various services and products.

Twitter allows you to come into contact directly with your prospects, not simply an ideal based on a generalized profile. This allows you to learn about your prospects directly, without having the information filtered and categorized by someone else. Additionally, it is a much more affordable solution, since it’s practically free, and you can even design your own survey and ask your customers and prospects to offer you feedback on your service or product.

No matter what anyone tells you, if you want to build a business that is sustainable for the long term, which we think you do, then you need to understand that providing quality content matters. You might be able to make a few euro here and there with badly written content that provides no value, but it won’t last long and Twitter is definitely one place where sub-par content will result in complete failure. Your main goal should be to keep visitors on your site because the more time they spend on your site, the better chance you have of converting them into customers.

Twitter is all about connecting with people, which means that you need to learn how to join a conversation. Simply introducing yourself and expecting to be welcomed with open arms is not going to work. You need to be interesting and provide interesting content. Therefore, if there are people talking about a topic in your niche and you would like to join the conversation, you need to start by providing a piece of interesting information to show that you can add value to the conversation.

The efficiency of Twitter as a marketing tool has been proven time and again by various companies. For example, Dell Corporation made $6 million in sales over two years by simply tweeting about discounts and providing coupons for their Dell Outlet products.