Website Development &
Digital Strategy Proposal
Prepared for
<Company>
— February 2024
Introduction
4Property are delighted to present this proposal for the development of a new group website for <Company>. As the leading digital marketing, lead generation, design and development house for Estate & Letting Agents in Ireland, with over 250 client websites, 4Property are uniquely positioned to help <Company> develop their digital strategy now and in the years to come.
4Property have developed a range of digital & website development services & products to help our clients develop successful online businesses. These are all available to <Company> and having been designed to be “modular” so there is the option to step into these products over time. These products/services are:
1. 4Sites: The core website development service that delivers beautiful websites with all the functionality a modern property agency needs
2. 4Leads: Turns websites into Vendor & Landlord lead generators. Landing pages that engage key customer types linked up to remarketing create a powerful solution to drive your business forward.
3. 4Market: Transform your digital marketing and social media and reputation management to a team of property industry domain and technology specialists. The focus of the service is to generate & nurture Vendor & Landlord leads.
We hope you find this proposal of interest and please feel to contact me if you have any questions.
If you would like to go ahead simply let me know and we will setup the Project Briefing call with our Project Manager to get your website build underway
Contents
1. 4Sites:
2. 4Leads:
3. 4Market:
4. Monthly Maintenace & Support
5. Project notes for <Company>
6. Costs
Chief Operating Officer
4Property
086 839 3767
jon@4property.com
Reasons to choose 4Property as your Website Development Partner
WordPress, with over 35 million websites built, is the world’s leading website development tool and is the global standard.
World-class organisations such as NASA, CNN, Microsoft have selected WordPress as their website development platform demonstrating the power ad versatility of this websit development platform.
Proprietary WordPress Theme: 4Property have developed a WordPress theme specifically for the Irish property market. This provides 2 advantages:
- Only the code and functionality required by Irish property agents has been included, meaning our sites are lean & fast.
- Updates made on the theme cascade down to all our agent’s sites, allowing for regular updates and maintenance (in 2023 over 300 updates were logged)
Content Management System (CMS): The WordPress CMS has been designed to allow non-technical staff to update and add content to websites.
However the 4Property team will also always be on hand to make any amendments to your site as required
4Property are fully independent and the Agents’ PropTech specialists. We have no other agenda; our sole aim is to provide our Estate Agent clients the tools they need to conduct a successful business. We work with all portals and other CRM providers to provide our clients with the best combination of solutions possible.
Feature Development: 4Property have an exciting schedule to develop new features & functionality for our property clients. Following on from 4Bids, a module to streamline viewings is scheduled this year, along with an instant approx. valuation tool designed to generate Vendor leads and finally a mechanism to book Facebook campaigns for individual property listings.
Targeting Vendors & Landlords: Our ambition for our clients is not only to provide sites that present properties beautifully but actively generate business with our services & strategies encompassing: SEO, Advertising, Remarketing & Lead Nurturing.
Project Scope
This below scope is put forward with the intent on being as flexible as possible so as to provide both <Company> options to suit their digital business requirements.
Group Website
Develop a group website that includes:
- Bespoke design of homepage, company pages, property brochure pages.
- Setup of property data feeds, property search functionality, all required property listing sections (Residential, Commercial, New Homes etc).
- Development/configuration of any other required functionality (e.g. property Alerts).
- Development of sections for each branch to include:
- Branch information pages/sections (i.e. about us, team bios, opening times, location maps, links to social media accounts etc).
- Property listings.
- Option to configure admin rights to allow the staff at Group and Branches to have the rights to edit specific sections of the group website.
- SEO analysis of competitors and SEO advice in producing and creating the content for the all sections of the site(s) at group and branch level.
Branch Websites
Develop a branch website design template to provide local branches with a very cost-effective option to having a local site developed. These local sites could either work in tandem with the group website, or alternatively site visitors searching for specific branch information could be clicked straight through to branch websites.
In addition Admin rights can be assigned across the branch sites allowing <Company> to edit Group content across the network of branch websites
Costs
Website Design & Development of Group Website
One-Off Development Fees: €18,000
Monthly Support Fees: €350
Creation of Branch website template
One-Off Development Fees: €2,850
Development of individual branch websites (with use of template)
One-Off Development Fees: €1,425
Monthly Support Fees: €45
Monthly Support & Maintenance
- Hosting with SSL Certificate plus virus and malware protection
- Property Drive: License & support. If anything goes wrong with property data feeds e.g. properties not appearing where they should, Property status’s not updating 4Property will investigate and fix the issue (or direct you to the relevant 3rd party if the issue lies with them).
- Website Maintenance: Continual work to update the underlying platform, ensuring their sites stay up to date and continue to perform (we completed over 300 updates in 2023).
This includes updating of all WordPress plugins used in your site and ensuring that all other technology used is kept up to date with the latest technology advances.
Also included 4Property will fix any bugs or faults that occur with your site indefinitely i.e., if a feature stops working it will be fixed Free of charge. - Website Support*: Dublin based support team on hand to help with any other issue or support need e.g., text changes — update of telephone numbers email addresses etc.
However, there is also an inbuilt CMS where Agents can update these details themselves (and our support team are also on hand to help clients use the CMS)
*Fair usage applies: Requested amendments, edits, and changes are catered for up to 3hr man-hour per quarter on average. Full content management and ongoing development contracts can be arranged, if required. However, this fair usage limit does not apply to any work deemed as essential website maintenance or the fixing of broken functionality or features (this work will always be included as part of the monthly fee). Implementation of new features, sections & functionality is considered new development work and will be quoted for accordingly. 4Property’s standard rate for work outside the agreed contract is €75/hour.
Staff Webinars
To support <Company>, 4Property will offer all staff a series of webinars to ensure that the group realizes the maximum from the new Group website and any branch websites developed. Topics that could be included: Editing & adding content, SEO Guidance, Digital Advertising, Managing Leads etc.
Additional/Future Options & Services
The below options can either be included in the initial proposal or developed over time. In addition, 4Property have an ambitious development schedule centred around creating services & products to streamline business processes (e.g. buyer & tenant applications) and to help Agents generate more leads from Vendors & Landlords. These new developments will be made available to <Company> as they come on stream.
- Remarketing Setup (available now): Target specific site visitors that have shown interest in either selling or renting out their property. Target via a remarketing digital display campaign across the Google Display and Facebook networks. Remarketing could be setup at Group and Branch level. 4Property would highly recommend that this option is considered in the initial phase of the project.
- Targeting Content for Returning Site Visitors (available now): Option to present relevant information to users revisiting site with section(s) displaying relevant properties and branch information. Example: if on previous visit a user had looked at residential property in Limerick on return have section on homepage showing latest Limerick homes for sale and promote “<Company>
- Lead Nurturing with Automated Marketing Software (available now): Implement the power of automated marketing to manage & nurture leads, creating an efficient sales process that ensures all leads are managed appropriately whilst focusing sales effort on the hottest leads.
- 4Viewings (ETA Q3 2024): Online application & verification setup to allow Agents to setup & promote buyer and tenant viewings through their own website.
- 4Val (ETA Q4 2024): Similar to ValPal in the UK, 4Val will allow site visitors to generate an instant, approximate, house valuation. 4Val will be designed to engage potential Vendors and drive leads to the Agents.
- Social Media Promotion of Individual Listings (ETA Q2, 2024): Currently in development, 4Property have partnered with Signify, an international provider of automated social media adverts, to allow Agents to book, at the press a button, a digital and social media advertising campaign for individual property listings.
- MyOffers: Option to integrate the MyHome online bidding system with Agent’s website and Acquaint CRM.
Presentation Download
Click below to download a copy of the slides presented to the <Company> board in January 2024