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Creating Customer Personas – A Guide for Irish Estate Agents

A guide on how to create customer personas to attract more vendors and landlords.

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What is a Persona?

Personas are fictional characters who represent a group of customers who share common traits.

This allows you to group your customers into segments e.g “Downsizing Derek” and tailor your communication to resonate with each segment.

Why are they Important?

Personas give you a focus on how to target your different types of customers.

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Check out our step by step guide of how to create customer personas to attract more vendors and landlords here.

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