SEO

Search Engine Optimisation, Conversion Rate Optimisation, Technical SEO, Local SEO

Notes

GBP (Google Business Profile) is the former GMB (Google My Business).

Grow your business, faster.

From SEO and technical consulting to creative content and digital PR, we help businesses make the most of the online world.

1. Establish goals

Performance is important to us, and so is establishing goals that drive the metrics that grow your bottom line. Let’s talk traffic, brand awareness, engagement, and conversions.

2. Work with a team

You’ll have a team of dedicated specialists in paid search, organic search engine optimisation, inbound optimisation, conversion rate optimisation, analytics, research, design, copywriting, content development, and web development. Their expertise is your expertise.

3. Grow your business

We work for results. Tracking, agility in execution, and a focus on metrics that matter drive our daily pursuit of building your brand and bottom line.

4. Get insights

Learn why your competitors rank so high and how you can outrank them. Get weekly reports with your visibility trends, SERPs, and user analytics.

How this works

First, we grab a list of keywords that we’ll consider to be our “Dream Keywords.” In SEO-speak, these are short-tail keywords. Usually they’re 1–3 words long. The reason that we call these “Dream Keywords” is that competition can be pretty stiff. Let’s face it, SEO is not a new marketing strategy. Google’s now 24 years old, after all.

This is a bit of a judgement call, but here are some rules of thumb:

• Keep them short. They should be 1–3 words long.
• Brainstorm a list of 10–15 broad keywords that you think could describe your category. Also include major subtopics.
• Typically, one or two will be the major category and the rest will be the core subcategories.
• Pick the best 5 keywords. Try to pick keywords that have the most search volume while also being a great description of your category.

Quick recap, you should have all of this by now:

• 5 Dream Keywords
• Your top 5 search competitors
• 20 Gap (long-tail) Keywords (we’ll help you get these)

This is where we come in and help you understand what your online presence needs, be it better visuals, better content, better marketing, better targeting, better hosting, better performance and more.

Sounds good?