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5 Stats Showing the Importance of Your Website’s First Impression

“You never get a second chance to make a first impression” – Will Rogers

It takes about 0.05 sec for visitors to form an opinion about your website and whether they’ll stay or leave.

This is because of choice online, if visitors don’t like the layout, appearance and general feel of your site they will skip to the next website on their search. First impressions really matter!

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Your website is your new shop window and your first point of contact, this is where potential vendors & landlords will research your company. 


For this reason, you need to make sure that your site makes a good impression and quickly! Here are 5 stats that will show you the importance of the first impression of your website.

(Source : SWEOR)

1. You have 0.05 sec

This is because of choice online, if visitors don’t like the layout, appearance and general feel of your site they will skip to the next website on their search. First impressions really matter!

Don’t believe us, check this out :

2. Main image or video

Visitors pay attention to the main image/video on the homepage so it needs to communicate effectively and reinforce your brand.

Many agents use the homepage to associate themselves strongly with the local area which builds trust and help visitors relate to the brand.

Check out some examples of great video homepages here

Lawrence McDonald / Broe / Quinn Property

3. Unattractive layout

You have done the hard part, getting prospects to come to your site. Once they are there what do you want them to do?

Do you want them to book in for a free valuation? Do you want them to leave their details so you can call/email them back?

Whatever you want them to do, make it clear and easy for them to engage with your website or else they won’t.

One way to make it easier to navigate and clear is using great Flat Icons.

Check out great example of a CTA here – Global Properties

4. Credibility

In 2021 your website serves as a window into how a company operates. If an agent puts effort into its own online presence it shows a prospect that they will take a similar approach when marketing their property online.

With so much emphasis being put on online marketing, vendors are bound to take notice of the agents who promote themselves in a good light online.

Check out an example of a great agent blog here – CKP.ie

5. Less likely to return

If a visitor has had a bad experience on your site you might not get a 2nd chance. 

Visitors are used to sites that work on their phone and are easy to engage with.

If they went to the trouble to find you online and didn’t have the experience they expected they will go elsewhere.

You don’t need more buyers you need more stock.

That is why we build websites solely focused on attracting more instructions.

We not only create sites that attract vendors and landlords, but sites that
capture their details to turn your website into a lead generating machine.

Talk to us today to see how we can help you drive your business forward.

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