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Crafted by 4Property.

6 Features your Estate Agency website should have in 2021!

1. Segment Visitors

Segmenting your visitors allows you to direct them to the most relevant content on your site.

If they are a prospective landlord there is no point in getting them to browse your current listings!

Example: Liberty Blue

2. A Video for Every Listing

People love video (and so does google so it helps with your seo) so give them what they want!

Make sure these are easy to watch on all devices too as most will be watching on mobile.

When potential clients visit your website and see you displaying your listings in a very high standard they will get an insight into how their property will be advertised if they go with you.

3. Feed Listings

The days of logging into the backend and adding properties to your site are gone. You should have your site set up for listings to come directly from your CRM or from Daft/Myhome.

This greatly cuts down on time spent adding listings to multiple platforms and ensures a uniformity of your listing across all platforms.

If you require any assistance with this we would be happy to offer advice, email us here.

4. Use Forms & CTAs

When visitors come to your site what do you want them to do?

Do you want them to book in for a free valuation? Do you want them to leave their details so you can call/email them back?

If you don’t ask you would get! Make sure to have forms and call to actions on your site. This allows you to capture prospective clients’ details to bring it to the next step.

Check out great example of a CTA here – Global Properties

5. You Should have a Blog

This is one that often goes on the long finger but can really help with building trust and a relationship with prospects.

Helpful blog posts like “Insights into the local property market”, “Tips on getting your house ready for sale” offer value to your prospects. This in turn then keeps your agency in the forefront of their mind when they decide to sell or rent their property.

Check out an example of a great agent blog here –

6. Take bids on your site

Many buyers have become used to online bidding, your site needs to be able to take online bids directly on the site.

Ensuring you take bids directly will drive traffic to your site and not to a 3rd party site.

Example: Quinn Property

You don’t need more buyers you need more stock.

That is why we build websites solely focused on attracting more instructions.

We not only create sites that attract vendors and landlords, but sites that
capture their details to turn your website into a lead generating machine.

Talk to us today to see how we can help you drive your business forward.

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