Many businesses seem to think that they don’t need a website, either because they are too small or that the Internet is not relevant to their business. But imagine how your business could grow when people are aware of your existence, which is a lot easier when you’re online.
We’ll give you with a few reasons why a website is so important for your business.
A website allows you to reach a higher volume of potential customers than you would usually be able to reach in the traditional way. People tend to type their problems into Google in order to find solutions for them, which is what we like to call the ROBO effect (Research Online, Buy Offline). They want to learn more about your business and want to find out if they can trust you also. Therefore if you have no web presence then you don’t stand a chance.
Having a website means that potential customers are able to have a look at your business whenever they want, Sunday afternoon or maybe late at night. You don’t have to worry about missing a new deal because you haven’t been in your office as customers can always reach your company online.
Sure you could build your website on your own. There are actually a lot of programs out there which can be really helpful.
But there is a reason why web development companies exist. These companies build websites every day. They know what the latest trends are, how to increase website traffic or simply how to design a website which suits your needs and attracts potential customers.
There are so many new opportunities out there. Just think about E-Commerce, not only can you display your products online but now your customers have the ability to actually buy your products directly from your website.
Which of your products do people prefer? How did they hear about your business? Were are most of your visitors from (geographically) and most importantly how many people visit your website. All of this information, you can find out through website statistics.
Feedback is the most important part of continuous growth. If consumers have the opportunity to tell you what they liked about your business and what you could do better, you will succeed in the long run. Many people prefer giving feedback online rather than face-to-face.
The design and content of your website reflect your business. If your website was updated 10 years ago, people might that think your business isn’t up-to-date. Hopefully these points made you think about getting a website or maybe updating your existing one to a newer version.
We can help you with that. Just give us a call today!